Over the course of my first few meetings with the engineers, it became clear that I too, had no idea what they were talking about. Similarly, there is a torque current analogy for rotational mechanical systems. She has edited newsletters, books, and web sites pertaining to software, IT career, and IT management issues. Why don’t you make a poster, and put your face on it. I can tell you right now that that will mean nothing to the average end user. A great metaphor can prompt a quantum jump of understanding. Let’s just say I was catastrophically underprepared. PowerPoint is, we are slowly realising, a visual medium and putting only words into it a visual medium is a bit like (insert your own analogy here). 2. Analogies are used to help the writers get their thoughts on the readers; Analogies are useful in proving a point. Describe push technology and pull technology, and provide examples of each. Download this eBook to learn how your leaders can drive innovation, engagement, and productivity by tapping into their unique values and personal presence. The problem thus disappears when differences remain acknowledged and the specificities of a new technology are not lost. Using well-suited metaphors not only helps you explain tricky concepts but also helps you build a personal connection with the people you are interacting with. Finding a good man is like finding a needle in a haystack: As Dusty Springfield knows, finding a small needle in a pile of hay takes a long time, so the task at hand is likely to be hard and tedious. In metaphors, the pulling motion is used to describe many abstract activities. I use it a lot when speaking to my teenaged son. Analogy Types & Analogy Examples. "A nation wearing atomic armor is like a knight whose armor has grown so heavy he is immobilized; he can hardly walk, hardly sit his horse, hardly think, hardly breathe. 1. Push technology is an internet communication system in which the transaction request is generated by the central web server or publisher. But no one seems to be able to guide people like me in the right practical direction on what to use.". Analog, in the context of technology, refers to signals derived from physical phenomena that also may be interpreted as signals representing physical measurements. Whether you need to develop your next generation of leaders, connect global teams, build trusted relationships, or keep your workforce engaged and motivated, Ariel can tackle your most pressing business challenges. It aims at explaining that idea or thing by comparing it to something that is familiar. How AHRC utilized Ariel’s Presence Essentials to turn leadership theory into powerful practice. It's a fact that someone can understand a new piece of information if it can be explained in terms of information that person has already acquired and used. The developers and marketers struggled to communicate with each other. Anybody else out there have any analogies that have served them well? Since then, we've got more used to the idea of digital technology. 2. Analogy and Metaphor . Note that these worksheets are to be used as supplementary materials. As Bradford Stull observes in The Elements of Figurative Language (Longman, 2002), the analogy "is a figure of language that expresses a set of like relationships among two sets of terms. ALL RIGHTS RESERVED. The opposite of push is to pull, to move an object closer to the person instead of farther away. 6. In 2003, with virtually no industry experience under my belt, I was hired as a technical writer for the marketing department of a publicly traded software company. Through metaphor, they took me from barely being able to send an attachment to typing Unix commands. Using Metaphors to Describe Technology. Analogies work because they make the unfamiliar familiar; they help the mind navigate new terrain by making it resemble terrain we already know. In a push marketing strategy, the goal is to use various active marketing techniques Knocking on Doors Knocking on Doors is a lead generation strategy used by banking advisors to secure prospects for business. Your Presence Won’t. Have you ever seen a poster for a lost pet? B ack in the late 1970s, one of the most exciting things you could own was a digital watch. I came to understand the role of each server, in part because I understood Yoda’s role in the Star Wars saga. Avoid teaching the language ___ is to ___ as ___ is to __ “big is to small as up is to down”. IP addresses can be compared to phone numbers -- for one phone to communicate with another, both must have unique numbers in the phone system. If a user asks why his browser is running slow, you compare it to a busy highway. 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